P.O. Box 3025, Oswego, NY 13126
(315) 236-6530
Twitter: @McEwenAuction
READ
Read.
Everything.
We
live in an abbreviated world and because of that we are lacking. Lacking in our want to read anything that's
more than a few words long. Some people
won't go beyond my title and first line of this post. We can say the technology, especially the
texting and social media like Facebook® and Twitter®, have caused a social
evolution where people are almost required to simplify and be hyper-creative in turning just
a few words into a larger meaning. The
goal is acknowledgement, we want others to "Like" our post or Retweet
our message. The more simplified our post or message the more likely others
will be to acknowledge it. And perhaps
it is this need to substantially abbreviate our words that has programmed our
mindset to want our informational intake to be quick and overall fast to
comprehend.
I
woke up this morning with a strong desire to write something in regards to
this, because I see a distinctive problem which I've experienced firsthand. I work in the auction industry but see how
this is occurring everywhere, in all facets of life. People do not read, they disregard the
"small print", and many times they even disregard the "large
print", heck any print at all even.
It's like a subconscious need for things to just come to us
instantaneously has been built into our psyche.
As if looking at a picture or a short sentence should somehow fill us
with an exorbitant amount of information through little effort on our part.
Here
is a direct example of my experiences so that you can get a true sense of what
I am talking about. And, as simple as
the following scenarios are there is a larger, underlying issue that prevails
within our social spheres. I have a
Facebook® page for my auction company and on it I will post updates on current
auctions and many times accompany those posts with multiple pictures. Problem one, people will ask "how much?"
on an items picture. Well, maybe I'm old
school or just have a strong desire to research things and if it was me I would
look at the name of the person / business who posted the picture then go to
their home page to see if there are more details in regards to the picture they
posted. Seeing that I am an auction
company though, I ask myself why would people ask me a price on an item? I am an auction company, I don't sell items
outright. So, after someone posts "how
much?" I graciously will reply that the item is only available via an
auction then I will include a direct link where they can get more
information. And I will do this knowing
that with just a click to the Home page they could have found that
information. Problem two, on that same
picture where I will have posted a link along with the message of needing to
buy the item through auction, I will then get more people asking the same
original question, "how much?" or better yet "still
available?" Did you not read my
response about buying at auction? Did
you not see the bright blue link that follows that response? And this is where I am left in awe. The answer to their question was right there,
all they had to do was READ.
There
is a severe disconnect happening on the social media frontlines and it cannot
be blamed on the social medias' or technology.
The responsibility lies within ourselves and our own accountability. We, and I say we because I am just as guilty
as the next person, want instant gratification.
We want our food quick, our lattes quick, the line we are standing in to
be quick, the traffic light to change quicker, the person ahead of us to go
31mph and not 30mph, we want the words in front of our face to tell their story
in three seconds or less. Because of
this we tend to skim over things - we
miss things. This
is the state of our current social evolution.
The moral of the post: Read. Read Everything. Be accountable for the fine print.
If
you are one of the few to read this post in its entirety then you are likely
someone who is socially responsible and accountable for yourself and I'm
preaching to the choir. This post just
verified that there is someone else that sees the same problem as you do. Kind
of like an article or book written on almost any subject, it's usually those
that would benefit the most from it that are likely not to read it.
:-) (smiley face)